The Benefits of Promotions
- Brand Recognition — Build brand identity, increase buyer loyalty
- Up-Sell Buyers — Encourage single car buyers to step up and buy a second car, or five car buyers to buy ten. — Buy three to qualify for prizes or drawings.
- Increase & Maintain Dealer Attendance — Theme promotions that last a month, dealers qualify all month and must be in the lane for the Give-a-way. Big Prizes.
- Show appreciation to the dealers — Some promotions are just to make the dealers happy: Food in the lane, hats, shirts, and jackets.
- Real Value Promotions — Float sales — Transportation Assistance — Buyer activated More assistance for volume buyers.